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Impiana Group Signs on VOILÀ, Launching Impiana Privilege; the Leading Loyalty Program of the World

First Malaysian hotel group in Malaysia to debut VOILÀ Hotel Rewards


Kuala Lumpur, 5th June 2013- In its effort to deliver rewarding experience to it's loyal guests, Impiana Group is pleased to announce its partnership with VOILA HOTEL REWARDS, the world's number one independent hotel loyalty program; Impiana Privilege. This partnership makes Impiana Group as the first and the sole hotel chain in Malaysia to introduce VOILA HOTEL REWARDS program.


One of Asia’s fastest growing and leading award-winning collections of four-star hotels, resorts and spas, Impiana Hotels & Resorts Management Sdn Bhd (IHRM)is a subsidiary of KAB Group. The Group manages and owns three city hotels and a resort in Malaysia; two resorts and private villas in Thailand; and the celebrated five-star Swasana Spas. The properties, located in premier locations, serve mid- to top-tier travelers seeking the highest standards of hospitality where ever they travel.


Impiana Privilege is powered by VOILÀ program is a loyalty program that has more than 20 years of experience delivering highly successful, premium loyalty programs to more than 1,300 four-and five-star hotels worldwide. Hotels who partner with VOILÀ motivates frequent guests to stay within its network rather than competitors.


Witnessed by Dato’ Seri Farouk Abdullah, Chairman of Impiana Hotels Resorts Management Sdn Bhd (IHRM), the launching of Impiana Privilege marked as another momentous and historical milestone for Impiana. This relationship verifies Impiana’s effort in raising its business and guests’ loyalty experience to another level, not only in Malaysia but internationally too.


“We are proud and excited to introduce Impiana Privilege as part of our reward program to all of our loyal guests. As the first Malaysian hotel group to collaborate with VOILA, we believed this would be an added attraction to make us the preferred hotel brand in the nation. Partnering with VOILA will also drive business from other VOILA members of more than 250 hotels around the globe”, said Francis Chung, Impiana Executive Director for Corporate Strategies and Hotel Operations.


“We are delighted to be working with VOILÀ Hotel Rewards, a program regarded highly in the industry for driving revenue and increasing repeat bookings for their partner hotels. Their turn-key white-labeled loyalty solutions are easy to implement and we anticipate an impressive reduction in distribution costs since our repeat guests are now booking through our direct channels rather than through OTAs”, he added.


Impiana Privilege introduces three tiers of membership; Pheonix, Orion and Centaurus. Memberships are free, and it starts from Pheonix. Pheonix members get to enjoy priority check-in, exclusive members-only offers and many more. After a 10-night stays at any of VOILA participating hotels, guest will receive automatic upgrade to Orion-tier membership. It let guests enjoy the privilege of early check-in and late check-out. Subject to availability, Orion members will also be upgraded to next best room category at no charge and are given the complimentary access to hotel-operated Health Club or Fitness Centre.


Every $1 dollar spent will entitle members 1 point. These points have no expiry date and it can be use to redeem not only at all Impiana Hotel and Resorts, but also at 250 VOILA partnered hotels globally. Among the partnered hotels are the Lexington Collection of Hotels in United States of America, Starling Hotel Lausanne in Switzerland, Husa Casablanca in Morocco, Swiss-Belhotel Chain in Indonesia just to name a few. Better yet, these points allow members to redeem from a vast array of VOILA’s partners including airlines flight tickets, retail, banks and many more. Among their partners are American Airlines, Qatar Airways, iTunes, AMAZON.com and many more.


“We aim to exceed our member’s expectations which play an important role in the hotels we choose to partner with,” said Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer. “We selected Impiana because of its strong track record in maintaining the highest standards of guest satisfaction and are pleased to further expand the international earning opportunities with Impiana Hotels and Resorts” he added.


About Impiana Group Sdn Bhd

Impiana Hotels & Resorts Management Sdn Bhd (IHRM) is a wholly owned subsidiary of KAB Group. The Group is an Asean’s leading luxury boutique and award winning 4-Star collection of hotels, resorts and spas. Today, the properties serves mid to top-tier travelers and redefines new standard towards hospitality industry. Under the brand name IMPIANA, the Group manages and owns three city hotels & a resort in Malaysia, 2 resorts and a Private Villas in Thailand. The city hotels are set in premium business locations while the resorts are with spectacular beachfront view.


 About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.



For further information, please contact Nora Ismail / Alia Yazid at tel.: 03-2141 6233 or e-mail: nora@impiana.com / alia.yazid@impiana.com

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