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Premiera Hotel, Kuala Lumpur – The Latest City Hotel In Jalan Tuanku Abdul Rahman

Kuala Lumpur, 12 March 2013 – Premiera Hotel Kuala Lumpur the latest city hotel managed by Impiana Hotels Resorts Management Sdn Bhd (IHRM) for MARA Inc has launched its operations starting January 2013.

Nestled in the heart of a shopping bliss, this 4-Star hotel is located at Jalan Tuanku Abdul Rahman, dubbed as Kuala Lumpur’s main mercantile thoroughfare, in close proximity to shopping, bazaar and bargain corners that blends tradition and contemporary lifestyles.

Speaking at the launch, Francis Chung, Impiana’s Executive Director for Corporate Strategies and Hotel Operations said, “We are thrilled to have Premiera as the newest addition to Impiana Group. This is the third city hotel and the eighth property managed by Impiana, overall. It is a great honour for us to be invited to manage Premiera on behalf of MARA Inc. The trust given by MARA Inc is a testament that Impiana Group has what it takes to own and manage such profiled property in the heart of Kuala Lumpur. With this newly-born relationship, we are committed to grow and open our door for other opportunities in 3 to 6 months’ time.

Premiera redefines hospitality with a hotel that puts Islamic values as a priority in its service. With emphasis on the needs of its Muslim guests, each room is offered with special attention to these needs such as prayer mats and Quran, with its restaurant serving 100% Halal cuisine.

Judy Mokhtar, General Manager of Premiera said, “It is with great pleasure for me to announce that Premiera is now open for business and leisure. Our guests will get to enjoy memorable stay at any one of the four corners room with Kuala Lumpur city horizon view, plan their business strategy in our cutting edge meeting room or have that historical moment celebrated in our pillar-less ballroom.

Styled in elegant ambience and enhanced with the residential comforts of home, Premiera is amenity-laden to accommodate the needs of both the business and leisure travellers.There are four types of room available to cater to a traveller’s needs at Premiera; Superior, Deluxe, Executive Suite and Suite. Each room comes with wide windowpane that captures breathtaking views of Kuala Lumpur city.

Guest can enjoy comfort beyond comparison with Premiera 30sq.m / 322 sq. ft. Superior room, equipped with twin-bedded, and comfortably accommodates two guests. Deluxe room on the other hand pampers guest with its comfortable king-size bed. If guests are planning to have a longer escapade in Kuala Lumpur, or simply aspire to luxuriate in spacious surroundings, they could easily be settled in a fully equipped Executive Suite, which is a generous 47sq.m / 645 sq. ft. in size, furnished with a king-size bed and spacious room that delivers ‘dream home’ feeling to our guests. For indulgence and comfort par to none, Premiera Suite is 72sq.m / 775 sq. ft. in size and elegantly furnished with quiet finesse and taste, each suite has a king-size bed, and a living room that is pleasing enough to welcome friends and corporate guests alike, decorated with breathtaking bird’s eye view of Kuala Lumpur city center.

Premiera also offers different type of set up for business meetings, which include a breathtaking city view up on the 25th floor, completed withthe latest tech-savvy equipment including LCD projectors and teleconferencing services. On top of that, the meeting rooms and boardrooms offer attractive flexibility and a variety of possible set-up options. Individually, each room has great potential to be the perfect venue for a multitude of exclusive events, including private and corporate meetings, seminars, international conferences and workshops.

For those who dream of having a romantic city wedding in the sky, Premiera banquet hall is always ready to open its door for that special day. A wedding ceremony can be held for up to 1,000 people in Premiera “pillar-less” ballroom set up. It is indeed a perfect banquet hall for weddings, corporate dinners or any special events.

Premiera will soon feature an exclusive Malaysian traditional dining experience. Serving from its 100% Halal certified kitchen, guests will dine at an exclusive rustic contemporary concept restaurant named the Coffee House. While a full course meal might be too wholesome, guests are welcome for a relaxing teatime experience at The Lounge.

Dato’ Haji Abd Halim bin A Rahim, Chief Executive Officer of MARA Inc added, “We are excited to be part of Impiana where its brand is not only recognized locally but abroad. MARA Inc is confident that under IHRM excellent hospitality management record of accomplishment and service standard, Premiera will grow, stand tall and achieve the same success like the rest of the hotels managed by Impiana.

We hope that within five years, Premiera will be one of the best and preferred 4-Star business hotel in the northern part of Kuala Lumpur. This hotel will continuously offer fantastic accommodation experience, selection of services that will fulfil both business and leisure needs. In future, we also hope that Premiera will be seen as the preferred wedding venue and we would love to engage in such opportunity,” said Francis.


About Impiana Group Sdn Bhd

Impiana Hotels and Resorts Management Sdn Bhd (IHRM) is a wholly owned subsidiary of KAB Group. The Group is an Asean’s leading luxury boutique and award winning 4-Star collection of hotels, resorts and spas. Today, the properties serve mid to top-tier travellers and redefines new standards in the hospitality industry. Under the brand name IMPIANA, the Group manages and owns three city hotels and a resort in Malaysia, in addition to two resorts and a Private Villa in Thailand. The city hotels are located in premium business locations, while the resorts are blessed with spectacular beachfront view.


About MARA Inc

MARA Inc was formed as a catalyst to realize the creation and strengthening of Bumiputera entrepreneurs and enterprises in order to streamline the efficiency of MARA activities and strategic investment in niche sectors of the economy. MARA Inc in its role as the investment arm of MARA is empowered to undertake strategic investment in preferred sectors such as properties, plantation and agriculture, energy, general services, investment and finance, and technology and innovation. The main investment objective is to generate competitive returns through equity investment and acquisition of profitable business entities.


For further information, please contact Nora Ismail / Alia Yazid at tel.: 03-2141 6233 or e-mail: nora@impiana.com / alia.yazid@impiana.com

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